Research
AI is advancing fast. It is getting better, and doing more. Firms are adopting it widely. It changes how they strategize, organize, and compete. We study these changes, and how people and firms can benefit from AI.
Contact us if your firm is exploring the same questions.
Strategic Decision Making
Research Lead: Bart Vanneste
Strategic decisions determine whether firms succeed or fail. Because they are hard to undo, looking ahead matters. AI can help firms strategize by anticipating outcomes or reasoning through them. How can AI do this well? And do people trust it?
Future of Work
Research Lead: Anil Doshi
How firms organize work shapes what they achieve and how workers spend their time. AI is taking on more of it, alongside people, or in their place. How should work be organized between people and AI? And how does daily AI use affect workers?
Novel Ideas
Research Lead Anil Doshi
Novel ideas drive how firms compete. AI now generates them at scale, helping people come up with new ones. How can AI help firms come up with better ideas and innovate? And what happens when everyone uses it?